4 SEO Tips You Probably Forgot to Apply to Your Real Estate Website

Getting your real estate website to be in tip-top shape can be quite the task and you may find yourself constantly tweaking your broker website to make it more SEO friendly.

While there are plenty of ways you can make your real estate website, some SEO methods are more talked about than others, so I’ve compiled a list of 4 SEO tips that are most commonly overlooked:

Include Keywords in the Domain Name or Page URLs

If you’re still trying to decide on a domain name for your real estate website, you may want to consider including a long-tail keyword in your broker website’s domain name or page url. By doing this, you’ll increase the number of instances for targeted keywords which contributes to page rankings. Not only that, but if the keywords in your real estate website’s web address match what a visitor types in on a search engine, they will be in bold – drawing more attention to your broker website’s entry.

Place Keywords in Image Name and ALT / TITLE Attributes

Another way to get more targeted keywords on your real estate website is to include keywords in the file name of images used. Along with the actual file names, you can include keywords in the “ALT” and “TITLE” attribute on broker website images. The “ALT” attribute sets what will appear should an image fail to load (or if a visitor has images disabled) while the “TITLE” attribute is the text that will show when a user hovers over that image on your real estate website.

Structure Your Site with Proper Header Tags

Header tags allow you to set a structure for your real estate website page content to help both visitors and search engine spiders read the page. Header tags sort the importance of content text and it’s crucial that they’re used in the proper manner. The easier it is for search engine spiders to read your page, the better.

Register Your Real Estate Website

If you haven’t done so already, make sure you take a moment to register your real estate website with all of the major search engines; many of them allow you to also upload your sitemap. Only downside is some of them charge an annual fee, but its well worth the investment. Business.com, Yahoo! Directory, DMOZ.org, and BOTW are all directories you should be submitting your real estate website to. For those who have a real estate blog, be sure to register it on Google News.

While the 4 SEO tips I’ve outlined above are nothing new, they tend to be overlooked or forgotten in all of the excitement that comes with creating and optimizing a real estate website. Be sure to apply them to your real estate website to make sure you have the best chance to reach an online audience and build your client base.

Photo Credit: ffuentes