Automated Real Estate Email Campaigns Follow Up When You Can’t

Real Estate Agents are constantly on the move.

Whether it’s scheduling showing appointments, meeting with clients to visit properties or discuss the next steps to sell a home, there’s always something to do.

When does one have time to connect with new leads and nurture the relationship into a sale?

Real Estate Email Campaign to the Rescue!

A great way to keep in touch with prospects – whether they’re ready to buy or not – is to have a web form on your website that will subscribe them to a real estate email campaign and send them helpful tips that will guide them through a real estate transaction.

The Benefits of a Real Estate Email Campaign

The great thing about real estate email campaigns is that they don’t require the constant attention of a newsletter and can be quite effective.  With the real estate campaign software of today you can easily create and have your real estate email campaign ready to send in minutes. The series of emails you setup will periodically connect with each lead to keep your name and brand fresh in their mind.

At a Loss for Words?

Generally it’s a good idea to have two real estate email campaigns – one for sellers and one for buyers.  Have each real estate email campaign provide useful advice that anyone can practice during their home buying or home selling process. This will make your emails valuable to the recipients and present you as a reliable source of real estate knowledge. (Don’t forget to encourage them to contact you if they have any questions!)

Don’t Be a Bother

Avoid bombarding folks with your emails by setting a reasonable schedule for the emails included in your real estate email campaign. After all, you want to provide helpful knowledge, not become another source of spam. An email once every 7-10 days should be enough to keep your name at the top of the list without becoming a nuisance. You can monitor the conversion and unsubscription rates to adjust your real estate email campaign accordingly.

Note the Fine Print

If you decide to create and send a real estate email campaign, be sure that you comply with the rules and regulations set by the CAN-SPAM Act of 2003. The last thing you want is to be labeled as a spammer and blocked by internet service providers.

Are you actively using real estate email campaigns in your business?

Comment and share your experience with them below!

Photo Credit: solution4humanity