Showing Suite Real Estate Blog

In today’s technology driven world, your real estate website plays a crucial role in your business.

Not only does your real estate website provide you an online presence to easily reach a broad audience, but it helps you create and strengthen relationships with those who stumble upon it.

Yes, your real estate website acts as the bubbly receptionist when someone steps inside your virtual address and should cater to the visitor’s every need. Therefore it should be clean, decked in a well constructed outfit, and easy to get along with.

So did your real estate website get the proper training it needs in order to keep newcomers interested and make returning visitors (aka clients) feel right at home?

Naturally you will want to spark the interest of new potential leads with marketing content that will charm them to the point where they will want to work with you and no other real estate agent ever again. Great marketing content that lists all of your services, an IDX search, and clear cut ways to contact you whether it be via telephone, e-mail (use a contact form instead of a regular mail link), or chat are the bare essentials your real estate website needs in order to please newcomers.

Have you written up a few email campaigns that you feel visitors would want to have sent to their inbox? Strategically place a few sign-up forms on your website so they can subscribe to it. There are plenty of email marketing solutions that can be integrated with nearly any real estate website.

If you haven’t heard, blogs are all of the rage today (you are reading one right now) due to their ability to easily generate traffic and this trend can easily drive people to your real estate website. As a real estate agent, you should be full of valuable information that any real estate seller or buyer would love to read up on. Be sure to share your knowledge with the world – both clients and leads love it and it’s a great way to promote yourself.

If your listing sellers aren’t already visiting your real estate website looking to contact you, sign up for that seller advice column, or to read your latest blog entry, they can always drop by to see the latest activity on their property.  Depending on the real estate software you’ve added to your collection, you can add a login to your real estate website for sellers to use in order to see upcoming showing appointments, feedback, important documents, or any comments you may have left for them.  Some software is even sophisticated enough to where you can customize the seller accounts to match the unique color scheme of your layout!

A little tip for those who are curious on how their real estate website is holding up: The best way to see how an outsider views your website is to have a friend or family member visit your site and give a little feedback. A fresh pair of eyes, a little insight, and a few minor adjustments can easily point you in the right direction in making sure your real estate website is putting your best virtual foot forward.

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Your listing presentation should be life affirming. Don’t make the mistake of incorporating the following examples into your listing presentation which are guaranteed flatliners.

Accolades, Accolades. So impressive How Much You’ve Accomplished in Your Career

Not. Remember, it never has been about you. Address what the sellers are thinking, but not saying. Make a point to tailor your presentation to ‘unvoiced’ concerns that may be going through the home sellers mind. “Can I trust him?” “Is he/she going to follow through?”

Of course they want to know you can get the job done, but they really don’t care about that 6th Chairman’s Club story that took place last year at the beach resort in the Caribbean.

Hear No Evil and Never Record Your Presentation

This is one of the most effective methods to bring awareness to your strengths and weaknesses or your listing presentation. Socrates said ‘an unexamined life is not worth living.’The way you earn a living deserve the same respect.

If you’ve never busted out the voice recorder during a listing presentation, if woudl be a good idea to do so before something else gets busted (your wallet). Your competition is certainly polishing up their listing presentation skills, so should you.

Stick to the Pics

Beautiful pictures just won’t cut it now that there is such an easy way to create videos. Just take a look at this site an you’ll see how it’s done. By having video on your site, you will surely stand out compared to those who just rely on static pics. Get yourself a simple video recorder for just a couple of hundred bucks and you’ll instantly become a videographer that brings these properties to life!

Only Embrace the All Mighty ‘CMA’ and Ignore the Power of Social Media

The comparative market analysis has always been a foundation and a resource for how you make key decisions on how to market a property.

However, with the evolution of the web, you now have access to nearly ‘real time’ conversations about what’s going on in the neighborhood. You can create a Facebook neighborhood group that provides a platform for discussions on HOA meetings, social block parties, yard sales, etc.

With Twitter, you can show examples of how you’ve interacted with the community by posting tweets such as, “who is the best carpenter in the Uptown neighborhood in Minneapolis?” People love to know that you have your finger on the pulse of the neighborhood.

Conclusion

Now that you have more real estate tools than ever before, you must participate or you are at risk of being perceived as a dinosaur. And while they are big and strong (if that is important to you), there are not many of them around moving houses these days.

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