‘It’s the little things that count.’ This quote rings true in any situation and it’s no different when it comes to real estate marketing. With the holiday season comes a great opportunity to leverage the tiniest gestures in order to drive your business. By simply sending a seasonal greeting card, whether it is via snail mail or e-card, you’re not only sending your client warm wishes, but permanently filing your name under ‘real estate agent’ in their mind. This is a crucial and powerful step in the real estate marketing process because the next time that person needs a real estate agent (like when they’re talking to a friend that may need to sell their home?); you’ll be the first person they think of. After all, people prefer to do business with those they’ve developed
Read more →Your house deserves the best home showing solutions you can create. Why not include the same TLC you would give to yourself?
Read more →It’s surprising to me that Realtors are unaware of items to have in their coveted real estate tool kit. It doesn’t need to consist of a bunch of disjointed tools like in recent history. Make it is easy for yourself and utilize the technology that is now available to you. Can you believe there are still some Realtors out there with a Hudson’s map in one hand and the steering wheel in the other? Yes, it’s sad but true. Time to get with the program all you real estate professionals and check out these latest time savers and productivity gainers. Without a system that automatically assumes mundane non-revenue producing tasks, you might as well be an order taker. The following tools are great finds for your real estate tool kit. Home Feedback Realtor Software Gone
Read more →Stumbled upon this unique featured blog post in ActiveRain. Be aware agents, don’t become a robot! It was around 5:00 and I was talking on the phone to another real estate agent. She had some questions about one of my listings. She said she might call me back later if she thought of anything else. I said “I’ll talk to you in the morning. I turn my cell phone off at 5:30.” “What!?” she replied, “How can you do that? I leave my phone on all night! I’ve had buyers call me at 11:30 p.m. I wish I could turn my phone off!” I told her, “You teach others how to treat you. If you jump at 9:00 p.m., your customer will always expect you will be available then. If you return the call in
Read more →Mindful real estate professionals are acutely aware of the importance of good communication with clients. If you’re not currently using a centralized showing service, it may be because of one or more of the following reasons: 1) You’ve Secretly Always Wanted to Be a Receptionist. Maybe spending time answering phone calls to schedule appointments and taking down messages to pass onto others is just your thing. That’s ok, it’s nothing to be ashamed of, it’s just not going to get to the Chairman’s Club. 2) You Equate Being Busy with Being Productive “Man, I’m so busy. Things are really cooking.” But are they really? If you’re not spending a majority of your time at the closing table, then you may be caught in a trap of ‘busywork.’ It’s best to avoid this like the plague
Read more →There has never been a better time to be a Realtor. *You may be mumbling to yourself*, “you’re crazy, what about the 1990′s?” My rebuttal – bar none, you have the best Realtor marketing tools than ever before. Let me explain. We’ll look at these Realtor marketing tools from a couple of different perspectives; incentives and technological. A couple of weeks ago Congress extended the first time (and now repeat) home buyers tax credit and expanded the income limits as well. Michael Dimella of Charlesgate Realty Group wrote a good summary of how the new tax credit differs from the old version here. Yes it’s true the market has been rocky lately, but these incentives combined with low interest rates and reasonable home prices surely gives a nice boon to our industry. Next, let’s turn
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