Generating a Keyword List for Your Real Estate Broker Website

Developing a list of keywords you wish to target on your real estate broker website (or REALTOR® blog) is a critical step that should be done before writing any content on your website.

Although the task may seem daunting, a little brainstorming can quickly result in a good sized list of ideal keywords for your real estate broker website.

The key question to ask yourself when building a keyword list for your real estate broker website is, “What words or phrases would my clients use in order to find or describe my services or products?”

Jot down keywords that are relevant to your products and services that you believe clients would search for and that you would like your real estate broker website to rank for as a result. Use a keyword tool if you need some help and be sure to check the keywords of your competitors for additional ideas.

When building your keyword list, it’s important that you don’t forget your long-tailed keywords. Long-tailed keywords can be a big help, especially if you’re starting a new real estate broker website or looking to generate more traffic on an existing one.

What are Long-Tailed Keywords?

Long-tailed keywords are multi-phrase search terms that have at least 3-5 words in the keyword phrase. Long-tailed keywords are much more targeted than general or “broad” search terms, have less competition and therefore present an easier ranking opportunity for your real estate broker website. Better yet, long-tailed keywords are based off general terms and can easily be created!

Example: For a broad term like ‘real estate‘, depending on your area or niche, you can come up with more long-tailed keyword phrases like:

• San Diego real estate
• San Diego foreclosed real estate
• San Diego short sale real estate

..and the list goes on!

By focusing on long-tailed keywords, you can present visitors with whatever specific information they’re seeking whenever they use these search terms. Since the visitor was searching for a long-tailed keyword, they’re likely to result in a conversion since they found exactly what they’re looking for.

Combine that with the fact that long-tailed keywords have less competition and are easier to rank for, there’s no reason why you shouldn’t be optimizing your real estate broker website to target long-tailed keywords!