REALTOR® Referrals are the shiny trophies that every REALTOR® dreams of collecting after a closing.
Why? Because a REALTOR® referral is someone that’s already expressed interest in buying or selling a property and have been referred to you by a friend or colleague and therefore have some trust that was transferred from the original client.
In today’s world of limited trust, having a head-start in an otherwise uphill battle on a brand new client can go a long way. Just think about it. You’ve already saved money by not having to advertise (it only cost a bit of oxygen and mother nature picked up that tab) and since you’ve gotten the thumbs up from their trusted associate they’ll be more open to work with you on a more personal level.
With that said, how often would you say you hit the REALTOR® referral jackpot?
If you’ve been cruising through the business without putting much thought into REALTOR® referrals, don’t fret. You can always change your game plan and increase the number of people recommending you.
Do you keep track of your clients?
Being smart in the business means keeping track of those you interact with including clients (past and present). All of these folks could easily be sending REALTOR® referrals your way, so you better keep them organized and up-to-date. There are plenty of real estate software solutions out there that allow you to manage your contacts, so shop around.
What’s the point of information if you don’t use it?
You never know when that REALTOR® referral opportunity will pop-up so you should follow-up with one, two, or maybe even three people a day just to keep your name fresh in their mind just incase. Send a home anniversary card, local real estate market update, or a simple “just checking in” greeting. It doesn’t have to be fancy; just let them know you still exist.
Don’t forget to nurture that REALTOR® Referral!
Have you ever called a business only to leave a message and never hear back? No? Maybe that’s because you probably went to the first number you saw in the phone-book after that rejection and never looked back. A REALTOR® referral is not something to let go to waste. If they’re sent to you and get excellent service, imagine what a domino effect that can create – just be ready for that popularity boost!
Photo Credit: Randombassist
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