Your listing presentation should be life affirming. Don’t make the mistake of incorporating the following examples into your listing presentation which are guaranteed flatliners.
Accolades, Accolades. So impressive How Much You’ve Accomplished in Your Career
Not. Remember, it never has been about you. Address what the sellers are thinking, but not saying. Make a point to tailor your presentation to ‘unvoiced’ concerns that may be going through the home sellers mind. “Can I trust him?” “Is he/she going to follow through?”
Of course they want to know you can get the job done, but they really don’t care about that 6th Chairman’s Club story that took place last year at the beach resort in the Caribbean.
Hear No Evil and Never Record Your Presentation
This is one of the most effective methods to bring awareness to your strengths and weaknesses or your listing presentation. Socrates said ‘an unexamined life is not worth living.’The way you earn a living deserve the same respect.
If you’ve never busted out the voice recorder during a listing presentation, if woudl be a good idea to do so before something else gets busted (your wallet). Your competition is certainly polishing up their listing presentation skills, so should you.
Stick to the Pics
Beautiful pictures just won’t cut it now that there is such an easy way to create videos. Just take a look at this site an you’ll see how it’s done. By having video on your site, you will surely stand out compared to those who just rely on static pics. Get yourself a simple video recorder for just a couple of hundred bucks and you’ll instantly become a videographer that brings these properties to life!
Only Embrace the All Mighty ‘CMA’ and Ignore the Power of Social Media
The comparative market analysis has always been a foundation and a resource for how you make key decisions on how to market a property.
However, with the evolution of the web, you now have access to nearly ‘real time’ conversations about what’s going on in the neighborhood. You can create a Facebook neighborhood group that provides a platform for discussions on HOA meetings, social block parties, yard sales, etc.
With Twitter, you can show examples of how you’ve interacted with the community by posting tweets such as, “who is the best carpenter in the Uptown neighborhood in Minneapolis?” People love to know that you have your finger on the pulse of the neighborhood.
Conclusion
Now that you have more real estate tools than ever before, you must participate or you are at risk of being perceived as a dinosaur. And while they are big and strong (if that is important to you), there are not many of them around moving houses these days.
Photo Credit: ClassifiedFlyerAds
Struggling to get feedback after showings?
Completely automate the showing feedback process from start to finish and get your clients the information they need to sell their home faster. Check it out!
Active Rain
Facebook
Twitter
Training Webinars
{ 3 comments… read them below or add one }
Thanks for the reminder, sometimes it takes a few times hearing a solid message before some of us really get it. It has been some time since I really looked my presentation over, and I’m betting, if I record it, I am going to find a few parts that aren’t striking the right note. Thanks again for the reminder.
What’s interesting is the site that you are referring people to look at for “video” is just stills that are moving…
Nice! Thanks! Great tips! You confirmed that I am doing things right. Whew! But I still wanted to be sure! I always self-examine. There’s always room for improvement. And things are constantly changing. So it’s important to stay on top of things. Especially since we’re working with people. And this is one of the biggest investments in their lives. So we must be pros at what we do!