Real Estate Agent Marketing in 140 Characters or Less

Unless you’ve been hiding under the rock for the past few years, you’ve heard about the mini-blogging platform, Twitter, which now boasts over 106 million users generating roughly 55 million tweets per day.

Countless companies have noticed the potential to connect with clients on both a social and personal level to strengthen the relationship with existing clients and potentially attract new ones.

Adding Twitter to your very own real estate agent marketing plan can be quite useful since it will give you an opportunity to easily pass along information to the world.  Best of all, both Bing and Google index tweets (terminology for your postings on Twitter) and Twitter profiles.

How can you pass up another opportunity to pop up in search results?

If you’re wondering what you’d possibly say once you’ve decided to add Twitter to your real estate agent marketing plans, here are a few ideas:

The Latest Real Estate News

Naturally as a real estate agent you keep your ear to the ground to learn about what’s going on in the real estate industry. Why not share important real estate news with your followers? It will help build your reputation of being a good resource for real estate information & keep readers interested in your tweets.

House Hunting and House Selling Tips

We all love a little advice, and the idea of tweeting a quick home buying or home selling tips here and there to your followers is a great idea that they will surely appreciate. If they see you’ve got good advice, they may just contact you to help them purchase their home or even list their home on the market!

Your New Blog Posts

If you maintain a real estate blog, Twitter is definitely a great way to promote your new posts. I recommend posting the title of the entry with a link to the new entry (just make sure you use a url shortener like bit.ly, tinyurl, or ow.ly) If a blog isn’t part of your real estate agent marketing strategy, you’ll probably want to set one up soon!

Info on Your New Listings

Why wouldn’t you advertise your new listing on twitter? There are millions of people browsing the site at any given time, which makes it a great REALTOR® marketing opportunity for your listings. Post the address, price, and a link to the property on your company website! (Again, don’t forget the URL shortener).

Invitations to Upcoming Open Houses

You setup ballooned signs, send out flyers, put an ad in the paper and possibly send out an open house e-card to everyone you know, so why not tweet about the open house you’re hosting this weekend? You can even post your location, to make it that much easier for interested parties to find you.

The great thing about Twitter is that you don’t have to be at a computer to post a new tweet – there are plenty of apps for phones or you can even post an update via text message.

With the ease of use, huge amount of users and search engines picking up the tweets, it’s no wonder why Twitter makes a great addition to your real estate agent marketing tactics.

Do you have a Twitter account? Comment and share your experience (or even your username)! We have a company twitter account, simply follow ShowingSuite!