Do you have a Facebook Fan Page or Facebook Group Page for your real estate business?
Real estate social media is important, especially if you’re trying to build your business brand. With Facebook being one of the top social media websites, it may be well worth your time to setup a fan or group page for your real estate business.
In the video below Alan Shafran talks about real estate agents utilizing Facebook to reach clients and fellow agents — along with your friends and family!
Check out the video now:
Real Estate Social Media Video Recap:
- Facebook capabilities including the option to have IDX built into your site.
- Create a Facebook Page or Group to give your real estate business or brand an identity on Facebook. Share information, images, videos, or links about your company and allow interested visitors to “Become a Fan” and receive your updates.
- Consider creating separate Facebook Pages — one for personal use and one for business use to control what information is available to your audience.
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{ 2 comments… read them below or add one }
Alan,
I enjoyed your video. I have struggled to make use of my (only) Facebook account, because I only have one, and I don’t want my friends to think I only think of business (pushy guy!), But having several accounts makes sense for targetting. However, what’s the marginal return of all this time spent doing this? Do you have any stats from people who may be doing this right?
Alan,
Alan is on vacation, so I thought I would field this question as Alan and I are on the same page with social media, while we have had many meetings regarding it, while also spending 1000’s on a guru consulatant that we saw speak at RE Connect on it to maximize our ShowingSuite site. Go to http://www.winelibrary.com which is a good example outside of our site.
We don’t have any hard stats but, as you are on our business Facebook, that is the way the business is going. Go to Starbucks on Facebook is a great example.
The great thing about social media to build clientele is the price and the credibility you can build. Think of it, as instead of running newspaper ads, google adwords, home magazine ads, which can run into the 1000’s of dollars a month you can create a following via social media, building trust and devloping qualified good clientele. Here you need to dedicate the time to build up relevant content that is applicable to the audience that you want. You then want these folks to raise their hand when they are ready to buy or sell of what it is that you ultimately desire them to do, unless you just like writing and responding to folks. Blog posting on your site with keyword relevant words boosts you in the SEO rankings and link it to your Facebook, so you only need to place it in one spot. Google likes content rich sites that are always adding new relevant content. Do a couple of posts a week with relevant keywords, i.e. Pacific Beach Condos etc… (something you know your audience is seraching for). It’s work, but the dedication will pay off with leads from your site that are very low cost, they know you from your writings and are happy when you reach out and call them. A couple of hours a week with the laptop writing a few blog posts or a quick video post instead of the ESPN site and you are in business.
Good luck….hope this helps.
Rick