Showing Suite Real Estate Blog

Last week at Real Estate Connect I was able to see some great ideas for real estate SEO, or real estate search engine marketing for those who aren’t familiar with the terminology.

As a real estate developer, there is always a trade-off between keeping a website or software user-friendly while providing the information and functionality that your audience is looking for. A great way to get a good feel on where your real estate website stands in terms of ease of use is to have it tested for usability. That means figuring out where visitor eyes are going, what they’re clicking, and whether or not they’re doing what is desired for that specific page that leads them to become a real estate prospect and ultimately a real estate buyer or real estate seller.

A great site to look into when it comes time to test your real estate website is www.UserTesting.com. You can get your real estate website tested by one user for as low as $29, but I recommend the 3-user testing package for $68. After your site has been reviewed by the user(s), you will be sent the results which are available in both a flash video with voice over and a written result explaining in detail what they liked about your real estate website along with what they may have had problems with. A 800-number is available if you need help setting up your test.

For those of you looking to target a specific audience, here’s what they suggest:

What if I need to test several different demographic profiles?

Currently, our sign-up form only allows you to select one demographic profile per order. Since the tests go out immediately to our testers without any review from our staff, the demographics you select on the form (Gender, Age, Income, and Computer/Web Expertise) will apply to all testers.

Example: If you select Female, 35-55, $40,000 to $100,000. Intermediate on the sign-up form, only testers with those demographics will be notified.

If you need to test different demographic profiles, you should place separate orders for each one. Example: One order can be for Female, 35-55, $40,000 to $100,000. Intermediate. A separate order can be for Male, 35-55, $40,000 to $100,000. Intermediate.

Be sure your real estate website is doing what it was created to do by having it tested and continue optimizing it for real estate search engine marketing.

Hope this helps!
- Rick