Integrate Real Estate Productivity for your Realtor Website

by Rick on September 23, 2009

The familiar methods of providing real estate feedback is over the telephone and fax have become obsolete. Most calls placed to the buyer’s agent only result in leaving a voicemail, and chances are you won’t receive a call-back.

In the event that a buyer’s agent returns your phone call, you run a high risk of them being unable to remember the property you’re calling about. Or they’re pressed for time and can only give limited feedback.

Meanwhile, as the seller’s agent, your clients are still expecting to receive feedback from each showing. This task can become even more difficult when they don’t believe the feedback that is provided or when they’re being told the buyer’s agent failed to return any phone calls. In the end, the person typically blamed for lack of feedback is the seller’s agent.

This is where Showing Suite’s HomeFeedback™ real estate software comes in. Once the home is shown and the buyer’s agent information is collected and entered into the system (which can be done either manually or automatically with ShowingSync™ via Supra Lockboxes or SentriLock lockboxes), a series of feedback request emails will be sent out to the buyer’s agent.

By default a total of three (3) feedback request emails are sent, but this can be increased to a maximum of five (5) emails through default settings or advanced feedback options.

Each feedback request email includes all the entered property information, along with up to eight (8) property photos to jog the buyer’s agent’s memory. If the buyer’s agent fails to respond to your feedback requests by filling out the feedback form a second feedback request email is automatically sent 3-days later. This process will continue until they provide feedback or the final feedback request email is sent.

When the buyer’s agent provides feedback, the results are immediately sent to both you (the seller’s agent), and your client (the seller).

If the buyer’s agent never provides feedback, you’re still off the hook as HomeFeedback™ will automatically send your seller an email on your behalf stating, ‘Although we have tried 3 times to receive feedback from “John Doe”, we were unsuccessful. We will continue our marketing efforts with your home.’ Even when the buyer’s agent doesn’t respond, you’re still doing your job.

HomeFeedback™ members typically enjoy a feedback response rate that ranges from 60-80%, which is a vast improvement compared to response rates of 5-15% provided by telephone.

With HomeFeedback™ you will have the ability to completely customize the question templates sent to the buyer’s agent. You can select whether the questions asked are multiple choice, multiple choice with open end, or open ended. The question templates can even be customized for each separate property, and you can set certain questions to be hidden from the seller if you so choose.

Although it is recommended to use no more than 6 questions, you are free to add as many as needed. We suggest having at least one question unique to the property, ie:


How important was the 3-car garage to your client?
1. Very important 2. Somewhat important 3. Not important at all

If you haven’t already explored your HomeFeedback™ account and set everything up, we’ve created a guide to getting started in the Help & Instructions area.

Homefeedback also integrates with Flexmls, Rapattoni, Tempo, Marketlinx as well as many other MLS software.

Look for more real estate productivity in posts to come.

Good Selling!

Sincerely,
Rick Bengson
CEO
Showing Suite, Inc.

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